Customers

Who we serve

Operational leaders, estimators, engineers, and press teams partner with Midway when they need a long-term rotary die partner focused on reducing downtime and scrap.

Jump to success stories

Long-term rotary die partner

Owners / CEOs / General Managers

ROI, uptime, and lifecycle cost drive every decision for executive teams. We document how tooling choices impact throughput, scrap, and service budgets.

Owners, CEOs, and general managers expect a long-term rotary die partner who can prove how each tool improves asset utilization. We map cost-per-thousand labels or gaskets, highlight changeover savings, and show how consistent tooling reduces emergency overtime.

Because our rotary dies are made in the USA, you get predictable lead times, live support, and lifecycle dashboards that defend capital plans. Traceable inspection data and resharpen forecasts clarify when to reinvest before unplanned downtime hits.

Support for quoting rotary die cutting jobs

Estimators & Sales

Estimators and sales teams get clear options, so quotes cover tooling, changeovers, and consumables with confidence.

When you request support for quoting rotary die cutting jobs, we respond with application notes, die choices, and target lead times. That keeps your proposals aligned with what production can truly deliver.

We explain solid vs flexible dies for different run lengths, outline consumable expectations, and share quick-turn pricing so reps and estimators can secure business without overpromising.

Engineering-first rotary die partner

Design & Manufacturing Engineers

Engineers get DFM for rotary die cutting, stack-up validation, and tooling recommendations before a PO is cut.

We collaborate as an engineering-first rotary die partner—reviewing dielines, tolerances, liner release, adhesive build, and press constraints during application discovery.

DFM for rotary die cutting includes modeling perforations, kiss cuts, vent paths, and chip evacuation so solid or flexible dies run cleanly from the first roll. You receive annotated prints plus links to similar industry wins for reference.

Precision rotary die cutting operations

Production / Pressroom (Operators & Supervisors)

Operators need consistent setups, quick answers, and tooling that behaves the same on every shift.

We document nip pressures, shim stacks, and changeover tips so precision rotary die cutting runs stabilize quickly. When a new job launches, operators can call, text, or video chat directly with the engineer who designed the die.

If wear shows up mid-run, our on-press troubleshooting and rotary die sharpening and repair teams coordinate to keep presses running—whether that means resharpening, emergency replacement, or guidance on material tweaks.

Vendor reliability & lead times

Purchasing & Supply Chain

Supply chain teams need trusted lead times, blanket orders, and visibility across plants.

We publish lead times, stocking plans, and consignment options so purchasing can align tooling spend with production schedules. Blanket orders, kanban releases, and serialized asset tracking simplify multi-plant coordination.

Standardized specs for gears, anvils, and matched die/anvil sets reduce variability across locations while holding pricing steady for the fiscal year.

Tool tracking & resharpen programs

Maintenance & Tool Crib / Tooling Managers

Maintenance teams watch tool condition, resharpen cycles, and readiness for audits. We provide the data without needing another spreadsheet.

Serialized tooling records, inspection certificates, and resharpen logs feed directly to your tool crib software or simple trackers. That visibility shows which dies are on press, in transit, or due for sharpening.

We align resharpen programs with your preventive maintenance calendar and proactively flag when a die is nearing end-of-life so tooling managers can schedule rotary die sharpening or order rebuilds before problems appear.

Customer success

Customer success stories

Converters bring Midway in when downtime, scrap, or compliance risk makes good jobs unprofitable. These stories show how collaborative engineering delivers measurable improvements.

Lifecycle improvement

Extending rotary die life 10x

A high-volume converter partnered with Midway after rotary dies tapped out at 10,000 lineal yards. Engineering reviews, documented adjustments, and lifecycle tracking turned them into 100,000 yard performers.

The customer came to us because dies were only holding registration for about 10,000 lineal yards. We benchmarked their substrate, adhesives, press data, and changeover procedures, then implemented steel and relief changes that doubled life to 20,000 lineal yards within the first year.

Rather than stop there, we kept iterating with updated heat treatment, matched anvils, and on-press validation. Within two years, the same dielines routinely hit 100,000 lineal yards per service cycle - a 10x improvement with documented run windows.

Longer runs meant far fewer changeovers. Their supplier backlog dropped from 60 weeks down to 12 weeks because crews were no longer constantly pulling dies for resharpening. Operators finally had breathing room and leadership saw the ROI in lower scrap and steadier shipments.

10k to 100k lineal yards

Die life stretched 10x over two years of engineering work.

60 to 12 weeks backlog

Less firefighting and fewer changeovers returned throughput.

2-year journey

Hit 20k yard milestones in year one, then optimized to 100k.

Medical converter waste reduction

Reducing controlled-substance waste on a transdermal launch

A medical converter had to minimize disposal of a controlled substance while holding press speed. When their first die vendor could not deliver, they called Midway.

Challenge

Based on outstanding work with a long-time healthcare customer, the converter earned its first transdermal product. They designed a die layout with extremely close nesting to minimize waste because disposing controlled substance material was the highest cost driver.

Once the die hit the press, the plan unraveled. Ragged cuts appeared even below target press speeds and part rejection skyrocketed, creating unplanned waste. Their customer recommended Midway due to our familiarity with the material.

Solution

Midway engineering evaluated the die layout, nesting, and planned press window. We reconfigured the layout so parts were not cut simultaneously across the entire die face, which kept quality intact at higher speeds and, counterintuitively, increased calculated yield even with more spacing.

We also machine-sharpened the die for uniform blade height so tight-tolerance materials cut cleanly with equal wear. Because the layout was unconventional, we guaranteed the converter could return the die if it did not perform.

Results

A Midway technical representative supported the first press run. The job ran flawlessly at speed, operators hit spec, and first-shift yield beat projections by 17%.

Most importantly, controlled-substance waste dropped by more than 10%, saving cash and reducing disposal risk. The converter's leadership called it their most profitable job to date.

17% higher yield

First shift exceeded the converter's projections by 17%.

10%+ waste reduction

Controlled-substance scrap dropped despite higher press speeds.

Most profitable job

The converter's NPD lead said the project now tops their margin list.

“With Midway Rotary Die as our die partner, we are aggressively going after even more challenging medical work. Our profitability on this job not only beat projections, but it is our most profitable job by far.”

Head of New Product Development, Medical Converter

Lifecycle cost savings

Proving lower cost-per-part with a Midway die

The sticker price on a rotary die does not tell the full story. Midway dies deliver more parts between sharpenings, require fewer replacements, and cut per-part cost by nearly 40%.

Cost comparison highlights

A converter weighed a $4,000 commodity die against a $5,200 Midway die. On paper the lower initial cost looked attractive, but lifecycle data told a different story.

The Midway die produced 850,000 parts between sharpenings versus 500,000 for the commodity die. It also tolerated one more resharpen cycle (four vs three) before needing replacement, delivering 4,250,000 total parts compared to 2,000,000.

Even after factoring in the higher number of resharpens and slightly higher shipping over the die's life, the effective cost per part dropped from $0.0026 to $0.0016 - a 39% savings.

$4,000 vs $5,200

Initial die pricing for the commodity and Midway tooling.

2.0M vs 4.25M parts

Total parts produced before replacement thanks to an extra sharpen cycle.

$0.0026 vs $0.0016

Cost per part delivered a 39% savings with the Midway die.

Metric Commodity Die Midway Die
Initial die price $4,000 $5,200
Parts between sharpenings 500,000 850,000
Sharpenings before replacement 3 4
Resharpening cost (total) $1,050 $1,400
Shipping cost over die life $175 $225
Lifetime die cost $5,225 $6,825
Total parts produced 2,000,000 4,250,000
Cost per part $0.0026 $0.0016
Savings - 39% lower cost per part
Plan your success story